Turning conversions into customers
About Le Pinceau
Garderie Le Pinceau is a trusted chain of daycares serving families across Montreal and Laval, with over 12 branches dedicated to providing nurturing, safe, and stimulating environments for young children.
Renowned for their personalized care and focus on early childhood development, Le Pinceau is committed to helping children explore, grow, and thrive. By blending creativity, play, and learning, they have become a go-to daycare for families in the region.
Challenges that were faced
Despite their stellar reputation, Garderie Le Pinceau encountered several challenges in their marketing efforts:
01.
Limited Digital Presence:
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With most parents searching for daycare services online, Le Pinceau struggled to maintain a strong digital presence across its 12 locations. Their outdated website lacked modern features and visibility on search engines.
02.
Inconsistent Branding:
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Each branch operated with minimal brand cohesion, leading to confusion and missed opportunities to build trust among potential clients.
03.
Local Competition:
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Competing with other established daycares in the Montreal-Laval area required a more strategic approach to stand out and reach parents effectively.
Our Solution
Website Redesign and SEO Optimization:
We revamped their website to create a centralized, user-friendly platform featuring all 12 branches. By implementing effective SEO practices, we increased their online visibility, leading to a 40% uptick in inquiries.
Strategic Ideation Workshops:
We worked hand-in-hand with the Le Pinceau team to brainstorm and implement innovative ideas that aligned with their vision. This included campaigns that highlighted their educational philosophy and community impact, helping to establish a deeper connection with parents.
Brand Cohesion Across Branches
We unified Le Pinceau’s branding across all locations with a consistent visual identity, messaging, and promotional materials to foster trust and recognition
Localized Ad Campaigns
By running geo-targeted Google and Facebook Ads, we reached families in the Montreal and Laval neighborhoods where each branch operates, leading to a 30% increase in enrollment. We did all of this while also lowering the CPC from the previous marketing company !
